According to satellite TV provider Sky, the number of users subscribed to its High Definition service has doubled in the last year. Sky lowered the cost of its STB to £49, helping to increase the number of Sky+HD customers by 465,000 from March 2008, to total just over 1 million. Stephen van Rooyen, Sky’s Director of Product Management, said: “The growth of HD is really starting to take off as more people discover the difference in picture and sound quality.  Whether you’re a fan of Hollywood movies, Test cricket, dramatic documentaries or operatic arias, you can enjoy more of the things you love in stunning high definition with Sky.