Analysts at Futursource Consulting have projected global shipments of almost 12 million Blu-ray players for 2009. Futuresource Research Consultant Jack Wetherill, said: “Sales of HD-capable LCD and plasma TVs, and continued dramatic reductions in BD player prices also continue to fuel interest. In the last quarter of 2008, average retail prices for standalone Blu-ray players fell by 15% in most major markets and we’re going to see them fall by another 25% during the course of this year. Add to that the raft of movie titles being issued on Blu-ray – over 1,100 at the end of last year, on track to more than double this year – coupled with the increase in promotional activity and the continued benefit of growing PS3 ownership, and we’ll see Blu-ray continue to gather momentum in all major markets across the globe.”