We all like a good comedy here at HD Review. We laughed at Knocked Up, Superbad and The 40-Year-Old Virgin as much as anyone, and as well as raising the profiles of Katherine Heigl and Seth Rogen, Michael Cera and Jonah Hill, and Steve Carell respectively, this trio of films also combine smart, genuinely funny scripts with a real story at their core. Unfortunately, the Hollywood movie machine has become so obsessed with the success of new comedy mogul Judd Apatow and his collective of actors, writers, producers and directors, that movies loosely associated with him, which would normally have the appeal of stale bread, are getting past the quality controllers. Furthermore, the word ‘overexposed’ means nothing to the dream factory; the majority of comedies hitting our screens over the last six months have been marketed, “From the guys that brought you Knocked Up and Superbad.”Judd Apatow directed The 40-Year-Old Virgin and Knocked Up, and the rest of his days are filled in the relatively hands-off roles of writing or producing. During its recent theatrical release, Forgetting Sarah Marshall was billed as “From the guys…”, except the director was Nicholas Stoller (making his feature debut), and first-time scribe Jason Segel also starred. Chuck in the UK’s Russell Brand and you have a distinctly dissimilar film to Knocked Up or The 40-Year-Old Virgin. But Apatow produces, and cohorts Jonah Hill and Paul Rudd show their faces, so the billing sticks. Unfortunately, FSM doesn’t compare to these earlier films, so for the sake of a quick buck the marketing machine dupes a cinemagoer, unlikely to return to Apatow, Rogen et al when they produce their own features because of the dreaded tag: “From the guys that brought you Knocked Up and Superbad.”